The Business Accelerator
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The Business Accelerator
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The Business Accelerator launches Autumn 2026

Make smarter marketing decisions and drive growth.

welcome to the business accelerator

creating customer connections that drive opportunities for growth.

Unlock your business potential with The Business Accelerator - a series of inspiring workshops that will encourage you to think differently about how you approach your marketing and business development plans. Elevate your brand so it becomes visible, valuable, and impossible to ignore. Move from overwhelming and inconsistent marketing to a focused, effective approach that supports growth.


Reframe how you think about your business growth. Refine the direction you want to go in. Understand how to communicate your value and you can convert more sales opportunities into loyal customers.

  

The workshops are designed to work seamlessly together as a complete journey, but you’re welcome to ‘pick n mix’ if you’d prefer!

STARTING, NOT STRUGGLING

Business owners often admit they struggle with -


  • Overthinking everything 
  • Feeling uncomfortable being visible online
  • Thinking they’re ‘doing it wrong’ - so do nothing
  • Focusing too much on the competition
  • Getting new ideas out there
  • Starting...

doing, not delaying

A supportive space for you to learn how to -

 

  • Position your business with clarity
  • Communicate your value 
  • Show up with confidence 
  • Create content that attracts the right audience 
  • Move prospects from consideration to action
  • Make existing customers your biggest cheerleaders 

WHY? - The Business Accelerator

Why?

Simon Sinek popularised the notion that every business has a “Why.” But the reality is that many businesses don’t start with a profound purpose. Sometimes it’s waiting to be discovered…


 Your “why” doesn’t have to be WHY you started.  

It can also be WHY you choose to continue.


You could argue that many small businesses don’t have a grand “why” at all. But they do all have an important Point Of View.


Define yours and turn more opportunities into sales.



The Business Accelerator Workshops

01 CLARITY

02 CONNECTION

02 CONNECTION

Get specific on where you want your business to go, map your ideal customer profiles and understand what needs to happen next to get there.  

02 CONNECTION

02 CONNECTION

02 CONNECTION

Learn how to communicate what makes your business valuable in a way that really resonates with the audiences you want to reach. Develop compelling stories that highlight how you make a real difference.

03 PRESENCE

02 CONNECTION

03 PRESENCE

Brand presence that gets you noticed, remembered and trusted. Learn how to define your brand personality and voice - the confidence to put yourself and your expertise out there will follow.

04 MOMENTUM

05 CONVERSION

03 PRESENCE

Impactful content with a purpose gets engagement. Understand how to develop a manageable content strategy, then build a bank of ideas that create multiple opportunities to educate, engage and generate enquiries.

05 CONVERSION

05 CONVERSION

05 CONVERSION

Turn interest into action and sales opportunities become loyal customers. Develop a more natural approach to selling, and establish how to follow up incoming enquiries effectively, without making it about the price.

06 ADVOCACY

05 CONVERSION

05 CONVERSION

When you can turn great customer experiences into lasting relationships, recommendations flow. Identify the moments that matter and learn how to capture powerful testimonials that drive referrals and ensure brand loyalty. 

What The Business Accelerator gives you...

Space and inspired thinking for you to work on your own business. 


Every workshop combines practical thinking and guided exercises, blending discussion with action, so you leave with something tangible you can use straight away.


Complete the full workshop series and you'll benefit from:

  • A clearer vision and direction for your business
  • A realistic business development plan focused on your most important priorities
  • A stronger understanding of your ideal customers and what they value
  • Clearer, more compelling messaging
  • A confident and consistent brand presence plan
  • A manageable content creation map and brand visibility strategy
  • A more effective approach to generating and converting enquiries
  • Greater confidence in marketing, selling and communicating your value
  • A step-by-step plan for creating stronger customer relationships, repeat business and referrals


Start focusing on the things that will make the biggest difference - turn your business ambitions into action that supports sustainable growth.

The course creator - Clare shephard

Why Trust Me?

I’ve spent 30 years helping businesses tell their stories.


Throughout my career, I’ve worked with global organisations to develop brand communications, define market positioning, amplify executive voices, shape and deliver PR campaigns and build customer advocacy programmes that transform satisfied customers into passionate brand ambassadors. 


I’ve worked closely alongside the C-suite, global marketing leaders and senior sales executives to uncover what makes their organisations distinctive - and then helped them communicate those messages in ways that resonates with customers, prospects, employees, investors and stakeholders alike.

My Why.

 
The businesses with the biggest marketing budgets don’t always have the best stories, and the business leaders with the most compelling tales often struggle to tell them. 


In 2020, in just 4 months, I trained 30+ business leaders on how to take a new approach to online marketing and their use of social media platforms - showing them how to authentically connect with their audiences in a way they hadn’t achieved before - and I genuinely loved every second of it. 


I helped make a difference to them - reflected in their very kind testimonials. I’m still in touch with them all. professionally, and many have also become friends. All of them small business owners. The people pouring everything into building something they believed in. That’s why I created The Business Accelerator. A series of in-person workshops delivered in small groups to ensure maximum value.


There are thousands of online courses promising business growth. The problem isn’t lack of information! The problem is a lack of time for implementation. Most don’t complete the courses, whilst those who do are frequently left wondering: “What do I do now?” They need space, time and direction from someone who can see the strengths in their business that they’ve become too close to recognise themselves.


That’s why The Business Accelerator is delivered in person. As a business owner you want more than passive learning, on your own, after hours, again. You want honest insights, open discussions with equally motivated peers, and practical action that turns ideas into progress. Into growth.


Why My Approach?

Everything starts with listening.


Together we’ll define what your business stands for, what makes it genuinely different and why your ideal customers should care.

From there, we’ll build an authentic brand story, a clear market position and a practical growth strategy that feels true to your business.


Your marketing becomes more consistent. Your networking becomes more confident. Your referrals become more intentional. For your customers, your business becomes easier to choose over any others offering similar.


I believe every business has a story worth telling. I believe authenticity will always outperform imitation. I believe clarity creates confidence. The best marketing doesn’t push people to buy. It helps the right people understand why they should.

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Cancellations Policy

We always hope that no issues arise between booking a course, and attending a course, but we also know that life can get in the way sometimes. Our workshop cancellations policy is below, which we hope answers any questions you have before booking. Please contact us if there is something else you'd like to ask before reserving your place.


  • Workshops are payable in full, at the time of booking.
  • Bookings are non-refundable.
  • Late arrival: the workshop must run on time to respect all attendee schedules. If you are late and miss any content, The Business Accelerator team will do their best to bring you up to speed which may need to be during allocated breaks.
  • If, within 7 days of the workshop date you are unable to attend,  you're welcome to transfer your place to another person at no extra cost. Please email to advise.
  • If you need to reschedule you can, by transferring your booking to another workshop of the same subject (at any location). Please note can only do this once.  Please email to advise and The Business Accelerator team will help you.
  • Full refunds will be given, or alternative dates offered, if The Business Accelerator needs to cancel a workshop.
  • The Business Accelerator works closely with all our host venues to provide a positive experience, but some aspects of the venue are outside our direct control. If a venue issue materially affects the workshop, we will do everything reasonably possible to resolve it or make suitable alternative arrangements.
  • The Business Accelerator reserves the right to cancel or reschedule if minimum attendance numbers aren't reached. Each workshop needs a minimum of 4 registered attendees to run. Any cancellation or rescheduling notices will be shared with 7 days notice. We apologies for any inconvenience this may cause.
  • Travel and accommodation costs are not included in the workshop fee. If parking is not available at the hosting venue we will do our best to advise of suitable parking locations close by. Please ensure you allow extra time for travelling, parking and walking to the venue.

Copyright © 2026 The Business Accelerator - All Rights Reserved.

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